Music Industry Is Crashing… We’re Not Producing Professionals
Nigerian music executive, Bizzle Osikoya, has claimed that the music industry is gradually “crashing”.
In an interview on CreativiTea, Osikoya said professionals are not being developed in the industry.
He argued that many players are more focused on chasing fame than building a sustainable structure.
He added that the lack of professionalism in Nigeria’s music scene is why some artistes who gained fame in Nigeria prefer staying abroad.
“It feels like the industry is crashing and the reason is because we are not building professionals,” he said.
“It more of everyone chasing to be in the limelight rather than building a sustainable industry. Everyone is just looking for the next person to make a superstar.
“That’s why we see that a lot of time when an artiste get into the limelight and they don’t want to return to Nigeria after leaving for a while because they have seen how things work in other industries and they want to be more professional rather than being in Nigeria where it’s treated like a child’s play.”
The music executive further claimed that major international labels like Sony have struggled in Nigeria due to a poor understanding of the local market, noting that only a few labels have successfully navigated it.
He emphasised the need for more collaboration and partnerships to strengthen the industry.
“A lot of big labels like Sony are in Nigeria now but are not successful because they don’t understand our market,” he added.
“I feel like it’s only Mavin Records and Chocolate City, YBNL have been able to understand the Nigeria music market and every other person takes it as just fun and games.
“We need to realise that we all can not have record labels so we need to partner more.
“But everyone wants to set up a record label because they believe they can do it. We have to collaborate, partner with people that are established.”
