People Are More Likely to Trust Your Brand When You Promote it Yourself

Celebrity fashion entrepreneur Toyin Lawani has sent a message to business owners and entrepreneurs.

She spoke on the need for authenticiy in building and promoting a successful brand.

According to Lawani, as the founder and face of a brand, no one understands its story, values, and mission better than the creator.

She encouraged business owners to involve themselves in promoting their brands as it allows one’s genuine passion to shine through, making it easier to connect with audiences and build trust.

She took to her Instagram page and wrote: “What do you think is the most effective way to promote your brand? My 2 cents, someone once said if you don’t have the image, get someone else to promote your brand and I would say No, that’s not true, because you’re the founder, owner, and most passionate advocate for your brand! You’re the one who knows its story, values, and mission best.

“Your authenticity and enthusiasm are infectious, and people are more likely to trust and believe in your brand when you promote it yourself. Plus, you’re the most invested in its success, and your dedication shows! Never hide behind a brand.”